Prior to launching the WeLoveLakeStreet fundraising site, I built a new brand new Squarespace site that combined the previously separate sites for the Lake Street Council, and its marketing & tourism initiative, Visit Lake Street. The project began as the virus did, so the site evolved from focusing on tourism, to recovery resources for businesses during an excessively hard summer for Minneapolis small businesses. 

The WeLoveLakeStreet recovery fund began as a response to the uprising in Minneapolis following the murder of George Floyd. The has site raised over $10,000,000 to support a central corridor of predominantly BIPOC owned businesses since it launched on May 28, 2020.